Liverpool Cruise Liner Terminal

I am a great supporter of the Liverpool Cruise liner Terminal. Each visiting ship pumps megabucks into the city's economy. It is great to see ocean going passenger ships pull up in the centre of Liverpool again. If I can't get down to view the cruise ships, I watch them on Wirral Webcam http://www.wirralcam.org/home.shtml
When European funding was given for the terminal, it was given on the basis that the ships were "calling" rather than "turning around."
As a consequence, cruises that started and finished in Liverpool go from the industrial dockland,next to a scrapyard,plus an hour each way to lock in and out of the docks. If I was lucky enough to afford a cruise out of Liverpool, I would not like it to start next to a scrapyard, i suspect most people feel the same.
The council and it's partners are currently, through Europe, trying to re-classify the cruise terminal, along with customs and baggage facilities, to enable cruises to start and finish opposite the Liver buildings. I hope they succeed.
However, the Port of Southampton are objecting. I fail to see how granting the Liverpool cruise facility,,in the North West, new status, could possibly take trade away from a port 250 miles away on the South Coast, which gets the benefit of a cruise ship visit almost every other day of the year.
Come on Southampton! See sense! Be fair to Liverpool and drop your objections,and there will be plenty to be gained by both of us.