Chestnuts roasting round an open fire....

Had to visit Liverpool city centre in my car this morning.
As I passed the Liverpool Empire, whilst waiting for the lights to change on Lime Street, I noticed their main billboard was not advertising forthcoming productions, instead it was advertising their C-word production, Peter Pan!!
I took a look out of my car window, and yes, my eyes and senses told me it was the warmest and brightest day of the year so far.
I consulted my calendar when I arrived home. It told me we were in day 108 of 2009,therefore there are exactly 250 days (and almost certainly shopping days) until the c-word day.
Is this a new record for advertising the festive season?
Oh well, better go now, and write some cards, buy and wrap the pressies and stuff the turkey, I may run out of time!!!